Cookies on the site: how they work and why they are needed

Cookies are small text files that are stored on the user's device when visiting a website. They play an important role in modern web technology, allowing sites to remember certain information about visitors and provide a more personalized, convenient and secure experience.

When a user first visits a website, cookies are created and sent to their device through the browser. These files contain unique identifiers that allow the site to recognize the user on repeat visits. Cookies remember information such as language preferences, preferred topics or interests, which helps the site provide more personalized content and improve the user experience.

In addition, cookies are also used to track user activity on the website. They can remember which pages the user visited, how long he spent on the site, and what products he viewed or added to his cart. All this information can later be used to analyze user behavior and optimize the site.

It is important to note that cookies are completely safe. They cannot transmit viruses or malicious code to the user's device. Moreover, the user always has full control over cookies and can choose whether to allow or block their use.

Many websites and online platforms rely on cookies to provide their functionality. For example, without cookies, some sites will not be able to remember the user's login and password, which will make the need to log in on each page very inconvenient.Cookies can also be used for advertising purposes, allowing more relevant advertisements to be shown based on the user's preferences and interests.

However, the use of cookies may raise certain privacy concerns. Therefore, many websites include a notice about the collection and use of cookies so that the user can accept or reject their use. Also, there are various security settings in web browsers that allow you to control the operation of cookies on your device.

Taken together, website cookies play an important role in providing a more personalized, convenient and secure user experience. They help sites remember user preferences and provide more relevant content. At the same time, users have full control over cookies and can choose what data sites can use and under what conditions.